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iPad wave of selling 3 million lead to lower prices out of the pressure faced by medium and small electronic brand

iPad wave of selling 3 million lead to lower prices out of the pressure faced by medium and small electronic brand

Apple iPad since inception, electronic reader giants such as Amazon, Kingship and so on guard for its. Dell Inspiron 9400 Battery Clearly, Amazon and other vendors of concern is the “foresight” of. Second time this week, Apple said the United States, since less than three months ago began selling flat-panel computer iPad since, iPad has sold 3 million units.

The hot face iPad, the United States giant Amazon electronic reader, and the industry rookie Barnes, Borders, etc. have to significantly cut prices in response, the U.S. e-reader market price trend has become an avalanche. Electronic reader domestic market Rain Comes from Wind, Hanwang early before the prices to Amazon price cuts, the cheapest price has dropped to about 1,000 yuan. In addition, Apple’s iPad into China in August; the trade rumors, Amazon’s electronic reader K indle is also planning to enter the Chinese market.

U.S. slashed prices of electronic readers should iPad

Less than three months, iPad shipments reached 300 million units, if not because of capacity bottlenecks, iPad would surely be more excellent performance. iPad strong sales performance, not only surprised the industry, even the Wall Street market analysts were filled with wonder, have repeatedly revised the financial forecast model for Apple.

The face of the raging iPad, U.S. companies have played electronic reader card price cuts to retain the middle of living continue to flock to iPad customers. Amazon K indle2 price drop from the 259 U.S. dollars to 189 U.S. dollars, down 27%; the United States to another e-book reader brand Barnes & N oble (because of localization issues, domestic rarely available) have slashed prices 23%; Borders the company also released e-book is 149 U.S. dollars new K obo … … these are analysts as a response to Apple’s iPad-selling self-protection measures.

Despite price cuts, but the market is still in the balance tilted to the iPad. According to the latest data show that the global total in the second quarter sale of the 740,000 e-book reader product, the first quarter compared with nearly 1.43 million cut. Sharp drop in sales, making electronic reader manufacturers face tremendous pressure stocks, U.S. industry analysts said the new wave of electronic readers collective price reduction storm is brewing, upstream manufacturers and wholesalers are eager to clear inventories.

E-book out of the pressure faced by small and medium brands

International market pressure on the international giants face iPad have slashed prices, this round of price reduction trend has been blown to the domestic, the domestic industry has been the first to cut prices leading Hanwang respond to market change in the situation. Amazon price cuts as early as two weeks before, conducted a round of price cuts on the Kingship of which the cheapest low-end products, the transaction on the retail market has come to around 1,000 yuan. Cottage industrialists copy sent Dell Inspiron 8000 Battery low-end mass market, so that the middle layer facing the embarrassing e-book vendors.

Reporter learned from the market, in addition to price cuts Hanwang, Newman and other domestic brands is the following e-book launched a thousand dollars. Gengrang e-book manufacturers worried that the electronic cottage in crying, after a year, finally started volume on the market. The use of cottage manufacturers in Shenzhen Taiwan PVI E-ink e-ink display + Samsung chip companies mode solutions, has officially entered the market, the market has the lowest Chu Huojia immediate concern is about 600 yuan, the market retail price in the 1000 element within the e-book to brand manufacturers restless.

Many e-book dealer told reporters that the market now and into the off-season, and some manufacturers are busy clearing the upstream inventory. “Manufacturer always has recently asked us to purchase, but the market situation is not ideal, so we prefer roasted less money, not Yahuo, so as not to catch up with the big price reductions.” Guangzhou Pacific Computer City, an e-book dealer told reporters, The dealer expects the summer e-book market will drop 500 yuan.

It is understood that more than 80 companies around the world in the electronic reader, of which there are 41 Chinese mainland. With the e-book hardware prices continue to lower the content side has become a fight for high ground. “I expect next year, a few hundred dollars to buy a e-book is likely to do.” Hanwang the Ministry of Science and Technology Vice President Chen Shaoqiang predicted. For those who have nothing to show for in the content side of the small e-book vendors, the pressure will increase.

“We are concerned in particular the case of heat, do not be indiscriminate investments, and then Once problems are immediately transferred to a low ebb.” Hao of China Institute of Publishing Science Zhensheng recent interview with reporters, said their concerns, which species of concern now seems likely to become reality.

Guangzhou, an e-book to do OEM business owners told reporters that he is considering whether to withdraw e-book market. “In the past a few hundred dollars profit e-book, but now Hanwang down prices down, the cottage again pushes prices so low, we kind of business, there is not much living space.

Beijing on June 29 morning news, according to foreign media reported yesterday, Amazon said Monday that it has to be used Apple equipment Kindle e-book reading software adds new video feature.

Amazon Kindle e-book free application allows users to read in the iPad, iPhone or iPod Touch HP pavilion dv6000 Battery and other Apple devices to buy and read books without having to read on the Kindle. Users of these devices from Apple’s iTunes App Store for free download this software Kindle.

Amazon said that the latest version of Kindle e-book application to play embedded in the video and audio clips, which will help the Amazon and Apple continue to compete in the e-book market. Apple released in April this year, iPad tablet PC, this computer has a built-in e-book e-book reader and online store.

Amazon Monday also said, iPhone Kindle application has been optimized for higher resolution screen Apple iPhone 4.

In the e-book reader market, Amazon is facing many competitors. In the low-end market, mainly for Barnes & Nobles of the Nook, Borders of Kobo and Sony’s eBook reader. In the high-end market, that Apple iPad tablet.

Last week, Amazon launched a competitor to the low-end price war on its Kindle e-book readers were cut prices. In the high-end market, many industry insiders believe that Amazon will launch a color version of Kindle to deal with iPad.

Amazon had previously said that the short term will not introduce color version of Kindle. But Amazon has it another way, against Apple iPad, iPhone and iPod Touch released Kindle e-book voice and video clips. What was surprising was that the services do not support the Amazon Kindle e-book reader his own.

In theory, Amazon and do not care Which reader users, as long as they buy these books from Amazon. But from another perspective, for the competitors to provide some special services, which will enhance the competitiveness of rival products, but on their own risk.

Of course, Amazon launched the iPad for voice and video clips are not many, only 13 Sony VGP-BPS2 Battery books.

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